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Consumer store experience through virtual reality: its effect on emotional states and perceived store attractiveness

Based on the stimuli-organism-response model, this study aims to examine whether consumers’ store experience through virtual reality (VR), compared to website experience, can attract them enough to perceive the online store as appealing. Two types of stimuli were developed for the experiments: consu...

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Detalles Bibliográficos
Autores principales: Jin, Byoungho, Kim, Gwia, Moore, Marguerite, Rothenberg, Lori
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Singapore 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8096465/
http://dx.doi.org/10.1186/s40691-021-00256-7