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O2O selection mode portrait and optimization for railway service enterprises based on K-means

Establishing a platform successfully is just the basis for railway service companies to meet the demands of online to offline (O2O) supply chain services. In this paper, the K-means algorithm is first used to construct the user segmentation model of railway service companies and the AISAS (Attention...

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Detalles Bibliográficos
Autores principales: Sun, Changsuo, Ye, Long, Zhang, Na
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8098791/
https://www.ncbi.nlm.nih.gov/pubmed/34777964
http://dx.doi.org/10.1007/s40747-021-00375-0