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O2O selection mode portrait and optimization for railway service enterprises based on K-means
Establishing a platform successfully is just the basis for railway service companies to meet the demands of online to offline (O2O) supply chain services. In this paper, the K-means algorithm is first used to construct the user segmentation model of railway service companies and the AISAS (Attention...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer International Publishing
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8098791/ https://www.ncbi.nlm.nih.gov/pubmed/34777964 http://dx.doi.org/10.1007/s40747-021-00375-0 |