Broadcasters’ Leadership Traits and Audiences’ Loyalty With the Moderating Role of Self-Construal: An Exploratory Study

Although considerable attention has been paid to the application of leadership in virtual communities, the field of live streaming has not been involved. This exploratory study aimed to explore how different broadcaster leadership traits (charismatic, authoritarian, and servant) influence audiences’...

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Detalles Bibliográficos
Autores principales: Huang, Yidan, Lee, Yi Hsuan, Chang, Gin, Ma, Jun, Wang, Guanyin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8100459/
https://www.ncbi.nlm.nih.gov/pubmed/33967884
http://dx.doi.org/10.3389/fpsyg.2021.605784

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8100459/
https://www.ncbi.nlm.nih.gov/pubmed/33967884
http://dx.doi.org/10.3389/fpsyg.2021.605784

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