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Digital inclusion in social media marketing adoption: the role of product suitability in the agriculture sector
Information and communication technologies (ICT) are critical to leverage the digital divide among disadvantaged individuals, groups, and communities. Given the persistent urban–rural gap in technology adoption and usage, this study intends to understand factors motivating rural farmer’s adoption of...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Berlin Heidelberg
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8114668/ http://dx.doi.org/10.1007/s10257-021-00522-7 |