Transforming traditional CRM into social CRM: An empirical investigation in Iraqi healthcare industry

The unprecedented growth of social media usage questions the conventional customer relationship management (CRM). Social CRM strategy is a novel version of CRM empowered by social media technology that offers a new way of managing relationships with customers effectively. The aims of this study are...

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Detalles Bibliográficos
Autores principales: Jalal, Abdullah Nabeel, Bahari, Mahadi, Tarofder, Arun Kumar
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2021
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8121651/
https://www.ncbi.nlm.nih.gov/pubmed/34027153
http://dx.doi.org/10.1016/j.heliyon.2021.e06913

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8121651/
https://www.ncbi.nlm.nih.gov/pubmed/34027153
http://dx.doi.org/10.1016/j.heliyon.2021.e06913

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