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Transforming traditional CRM into social CRM: An empirical investigation in Iraqi healthcare industry
The unprecedented growth of social media usage questions the conventional customer relationship management (CRM). Social CRM strategy is a novel version of CRM empowered by social media technology that offers a new way of managing relationships with customers effectively. The aims of this study are...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8121651/ https://www.ncbi.nlm.nih.gov/pubmed/34027153 http://dx.doi.org/10.1016/j.heliyon.2021.e06913 |