Exploring the Impact of Corporate Social Responsibility Communication through Social Media on Banking Customer E-WOM and Loyalty in Times of Crisis

Previous studies have largely explored corporate social responsibility (CSR) for organization-centric outcomes to achieve organizational performance, organizational commitment, or organizational citizenship behavior. However, the importance of CSR to achieve customer-centric outcomes is underexplore...

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Detalles Bibliográficos
Autores principales: Zhang, Dianxi, Mahmood, Asif, Ariza-Montes, Antonio, Vega-Muñoz, Alejandro, Ahmad, Naveed, Han, Heesup, Sial, Muhammad Safdar
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8124371/
https://www.ncbi.nlm.nih.gov/pubmed/33946787
http://dx.doi.org/10.3390/ijerph18094739

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8124371/
https://www.ncbi.nlm.nih.gov/pubmed/33946787
http://dx.doi.org/10.3390/ijerph18094739

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