Quantifying Child-Appeal: The Development and Mixed-Methods Validation of a Methodology for Evaluating Child-Appealing Marketing on Product Packaging

There is no standardized or validated definition or measure of “child-appeal” used in food and beverage marketing policy or research, which can result in heterogeneous outcomes. Therefore, this pilot study aimed to develop and validate the child-appealing packaging (CAP) coding tool, which measures...

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Detalles Bibliográficos
Autores principales: Mulligan, Christine, Potvin Kent, Monique, Vergeer, Laura, Christoforou, Anthea K., L’Abbé, Mary R.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8124606/
https://www.ncbi.nlm.nih.gov/pubmed/33947116
http://dx.doi.org/10.3390/ijerph18094769

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8124606/
https://www.ncbi.nlm.nih.gov/pubmed/33947116
http://dx.doi.org/10.3390/ijerph18094769

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