Sales and marketing automation in the post-Covid-19 scenario: value drivers in B2B relationships

Digital technologies automating marketing and sales activities are rapidly spreading. The adoption of Sales & Marketing Automation (S&MA) systems allows companies to improve their marketing campaigns, track their customers’ journey and generate real-time insights to respond to customers more...

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Detalles Bibliográficos
Autores principales: Corsaro, Daniela, Maggioni, Isabella, Olivieri, Mirko
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2021
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8127447/
http://dx.doi.org/10.1007/s43039-021-00024-x

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8127447/
http://dx.doi.org/10.1007/s43039-021-00024-x

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