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Influences of Medical Crowdfunding Website Design Features on Trust and Intention to Donate: Controlled Laboratory Experiment

BACKGROUND: As a type of donation-based crowdfunding, medical crowdfunding has gradually become an important way for patients who have difficulty paying medical bills to seek help from the public. However, many people still have limited confidence in donating money to medical crowdfunding projects....

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Detalles Bibliográficos
Autores principales: Zhang, Xing, Hu, Wenli, Xiao, Quan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8132978/
https://www.ncbi.nlm.nih.gov/pubmed/33944787
http://dx.doi.org/10.2196/25554