Twitch user perceptions, attitudes and behaviours in relation to food and beverage marketing on Twitch compared with YouTube

Influencer marketing may be amplified on livestreaming platforms (e.g., Twitch) compared with asynchronous social media (e.g., YouTube). However, food and beverage marketing on Twitch has not been evaluated at a user level. The present study aimed to compare users’ self-reported exposure to food mar...

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Detalles Bibliográficos
Autores principales: Pollack, Catherine C., Gilbert-Diamond, Diane, Emond, Jennifer A., Eschholz, Alec, Evans, Rebecca K., Boyland, Emma J., Masterson, Travis D.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Cambridge University Press 2021
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8141682/
https://www.ncbi.nlm.nih.gov/pubmed/34094513
http://dx.doi.org/10.1017/jns.2021.22

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8141682/
https://www.ncbi.nlm.nih.gov/pubmed/34094513
http://dx.doi.org/10.1017/jns.2021.22

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