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Twitch user perceptions, attitudes and behaviours in relation to food and beverage marketing on Twitch compared with YouTube
Influencer marketing may be amplified on livestreaming platforms (e.g., Twitch) compared with asynchronous social media (e.g., YouTube). However, food and beverage marketing on Twitch has not been evaluated at a user level. The present study aimed to compare users’ self-reported exposure to food mar...
| Autores principales: | , , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Cambridge University Press
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8141682/ https://www.ncbi.nlm.nih.gov/pubmed/34094513 http://dx.doi.org/10.1017/jns.2021.22 |