Consumer Preferences for Origin and Organic Attributes of Extra Virgin Olive Oil: A Choice Experiment in the Italian Market

The paper investigates Italian consumers’ behavior towards characteristics of extra virgin olive oil, in particular organic production methods and geographical origin. On the basis of the existing literature, the concepts of sustainability of food systems, diets, and the olive oil supply chain are a...

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Autores principales: Carzedda, Matteo, Gallenti, Gianluigi, Troiano, Stefania, Cosmina, Marta, Marangon, Francesco, de Luca, Patrizia, Pegan, Giovanna, Nassivera, Federico
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8147438/
https://www.ncbi.nlm.nih.gov/pubmed/34063198
http://dx.doi.org/10.3390/foods10050994
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author Carzedda, Matteo
Gallenti, Gianluigi
Troiano, Stefania
Cosmina, Marta
Marangon, Francesco
de Luca, Patrizia
Pegan, Giovanna
Nassivera, Federico
author_facet Carzedda, Matteo
Gallenti, Gianluigi
Troiano, Stefania
Cosmina, Marta
Marangon, Francesco
de Luca, Patrizia
Pegan, Giovanna
Nassivera, Federico
author_sort Carzedda, Matteo
collection PubMed
description The paper investigates Italian consumers’ behavior towards characteristics of extra virgin olive oil, in particular organic production methods and geographical origin. On the basis of the existing literature, the concepts of sustainability of food systems, diets, and the olive oil supply chain are analyzed. A choice experiment (CE), using a face-to-face questionnaire with over 1000 participants, was conducted to quantify the willingness to pay (WTP) for these two attributes. Findings show positive preference for origin attributes, while the organic attribute is not highly valued. The article also offers some perspectives on future research to improve the competitiveness and sustainability of the Italian olive oil supply chain.
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spelling pubmed-81474382021-05-26 Consumer Preferences for Origin and Organic Attributes of Extra Virgin Olive Oil: A Choice Experiment in the Italian Market Carzedda, Matteo Gallenti, Gianluigi Troiano, Stefania Cosmina, Marta Marangon, Francesco de Luca, Patrizia Pegan, Giovanna Nassivera, Federico Foods Article The paper investigates Italian consumers’ behavior towards characteristics of extra virgin olive oil, in particular organic production methods and geographical origin. On the basis of the existing literature, the concepts of sustainability of food systems, diets, and the olive oil supply chain are analyzed. A choice experiment (CE), using a face-to-face questionnaire with over 1000 participants, was conducted to quantify the willingness to pay (WTP) for these two attributes. Findings show positive preference for origin attributes, while the organic attribute is not highly valued. The article also offers some perspectives on future research to improve the competitiveness and sustainability of the Italian olive oil supply chain. MDPI 2021-05-02 /pmc/articles/PMC8147438/ /pubmed/34063198 http://dx.doi.org/10.3390/foods10050994 Text en © 2021 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Carzedda, Matteo
Gallenti, Gianluigi
Troiano, Stefania
Cosmina, Marta
Marangon, Francesco
de Luca, Patrizia
Pegan, Giovanna
Nassivera, Federico
Consumer Preferences for Origin and Organic Attributes of Extra Virgin Olive Oil: A Choice Experiment in the Italian Market
title Consumer Preferences for Origin and Organic Attributes of Extra Virgin Olive Oil: A Choice Experiment in the Italian Market
title_full Consumer Preferences for Origin and Organic Attributes of Extra Virgin Olive Oil: A Choice Experiment in the Italian Market
title_fullStr Consumer Preferences for Origin and Organic Attributes of Extra Virgin Olive Oil: A Choice Experiment in the Italian Market
title_full_unstemmed Consumer Preferences for Origin and Organic Attributes of Extra Virgin Olive Oil: A Choice Experiment in the Italian Market
title_short Consumer Preferences for Origin and Organic Attributes of Extra Virgin Olive Oil: A Choice Experiment in the Italian Market
title_sort consumer preferences for origin and organic attributes of extra virgin olive oil: a choice experiment in the italian market
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8147438/
https://www.ncbi.nlm.nih.gov/pubmed/34063198
http://dx.doi.org/10.3390/foods10050994
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