Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective

Artificial intelligence (AI) is (re)shaping strategy, activities, interactions, and relationships in business and specifically in marketing. The drawback of the substantial opportunities AI systems and applications (will) provide in marketing are ethical controversies. Building on the literature on...

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Detalles Bibliográficos
Autor principal: Hermann, Erik
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Netherlands 2021
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8150633/
https://www.ncbi.nlm.nih.gov/pubmed/34054170
http://dx.doi.org/10.1007/s10551-021-04843-y

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8150633/
https://www.ncbi.nlm.nih.gov/pubmed/34054170
http://dx.doi.org/10.1007/s10551-021-04843-y

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