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Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective
Artificial intelligence (AI) is (re)shaping strategy, activities, interactions, and relationships in business and specifically in marketing. The drawback of the substantial opportunities AI systems and applications (will) provide in marketing are ethical controversies. Building on the literature on...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer Netherlands
2021
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8150633/ https://www.ncbi.nlm.nih.gov/pubmed/34054170 http://dx.doi.org/10.1007/s10551-021-04843-y |