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How Consistent Are Consumers in Their Decisions? Investigation of Houseplant Purchasing

This paper examines the impact of intrinsic consumer attributes on decision consistency in houseplant purchasing intentions. Subjects reported their likelihood to buy (LTB) for themselves and as a gift at perceived bargain and getting expensive price levels. The sample was analyzed according to thos...

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Detalles Bibliográficos
Autores principales: Knuth, Melinda J., Khachatryan, Hayk, Hall, Charles R.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8151653/
https://www.ncbi.nlm.nih.gov/pubmed/34066167
http://dx.doi.org/10.3390/bs11050073