Tasty but Nasty? The Moderating Effect of Message Appeals on Food Neophilia/Neophobia as a Personality Trait: A Case Study of Pig Blood Cake and Meatballs

Given the development of food tourism, food culture has become an important motivation for tourists. This study focuses on food tourism and examines the effects of message appeal and personality traits (food neophilia or neophobia) on tourists’ willingness to consume pig blood cake (PBC) and meatbal...

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Detalles Bibliográficos
Autores principales: Chen, Yen-Cheng, Lee, Ching-Sung, Kuan, Shuo-Hui
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8157230/
https://www.ncbi.nlm.nih.gov/pubmed/34069093
http://dx.doi.org/10.3390/foods10051093

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8157230/
https://www.ncbi.nlm.nih.gov/pubmed/34069093
http://dx.doi.org/10.3390/foods10051093

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