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Is sustainable marketing based on virtue ethics the answer to addressing socio-ecological challenges facing humankind?
This commentary provides a review of Dyck and Manchanda’s work on the use of virtue ethics, through Sociological and Ecological Thought (SET) Oriented Marketing, in tackling socio-ecological challenges within society. While we concur with the focus of the paper on moving away from a central emphasis...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2021
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8161340/ http://dx.doi.org/10.1007/s13162-021-00200-4 |