Message framing, non-conscious perception and effectiveness in non-profit advertising. Contribution by neuromarketing research

Advertising for non-profit organizations through television commercials is a valuable means of communication to raise awareness and receive donations. When it comes to social aspects, personal attitudes such as empathy are significant for reinforcing the intention to donate; and the study of eliciti...

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Detalles Bibliográficos
Autores principales: Martinez-Levy, Ana C., Rossi, Dario, Cartocci, Giulia, Mancini, Marco, Di Flumeri, Gianluca, Trettel, Arianna, Babiloni, Fabio, Cherubino, Patrizia
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2021
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8172181/
http://dx.doi.org/10.1007/s12208-021-00289-0

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8172181/
http://dx.doi.org/10.1007/s12208-021-00289-0

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