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Online or Offline? How Smog Pollution Affects Customer Channel Choice for Purchasing Fresh Food

Due to fresh foods' unique characteristics, where quality, freshness, and perishability are the main concerns, consumers are more inclined to choose offline channels for purchasing foods. However, it is not well-understood how these behaviors are affected by the adverse external environment, e....

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Detalles Bibliográficos
Autores principales: Liang, Jing, Ma, Jiangshui, Zhu, Jing, Jin, Xu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8188480/
https://www.ncbi.nlm.nih.gov/pubmed/34122278
http://dx.doi.org/10.3389/fpsyg.2021.682981