Feeling Deficient but Reluctant to Improve: How Perceived Control Affects Consumers' Willingness to Purchase Self-Improvement Products Under Self-Deficit Situations

This study explored how perceived control affects consumers' willingness to purchase self-improvement products (WSP) under self-deficit situations. For this purpose, three experiments were conducted to examine the following sources of control: the controllability of self-deficits (Experiment 1)...

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Detalles Bibliográficos
Autores principales: Song, Wei, Jin, Xiaotong, Gao, Jian, Zhao, Taiyang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8192971/
https://www.ncbi.nlm.nih.gov/pubmed/34122201
http://dx.doi.org/10.3389/fpsyg.2021.544523

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8192971/
https://www.ncbi.nlm.nih.gov/pubmed/34122201
http://dx.doi.org/10.3389/fpsyg.2021.544523

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