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Feeling Deficient but Reluctant to Improve: How Perceived Control Affects Consumers' Willingness to Purchase Self-Improvement Products Under Self-Deficit Situations
This study explored how perceived control affects consumers' willingness to purchase self-improvement products (WSP) under self-deficit situations. For this purpose, three experiments were conducted to examine the following sources of control: the controllability of self-deficits (Experiment 1)...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8192971/ https://www.ncbi.nlm.nih.gov/pubmed/34122201 http://dx.doi.org/10.3389/fpsyg.2021.544523 |