Reactance to Social Authority in Entertainment-Education Media: Protocol for a Web-Based Randomized Controlled Trial

BACKGROUND: Entertainment-education media can be an effective strategy for influencing health behaviors. To improve entertainment-education effectiveness, we seek to investigate whether the social authority of a person delivering a health message arouses the motivation to reject that message—a pheno...

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Detalles Bibliográficos
Autores principales: Vandormael, Alain, Adam, Maya, Hachaturyan, Violetta, Greuel, Merlin, Favaretti, Caterina, Gates, Jennifer, Baernighausen, Till
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2021
Materias:
Protocol
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8196361/
https://www.ncbi.nlm.nih.gov/pubmed/34047702
http://dx.doi.org/10.2196/25343

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8196361/
https://www.ncbi.nlm.nih.gov/pubmed/34047702
http://dx.doi.org/10.2196/25343

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