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Reactance to Social Authority in Entertainment-Education Media: Protocol for a Web-Based Randomized Controlled Trial
BACKGROUND: Entertainment-education media can be an effective strategy for influencing health behaviors. To improve entertainment-education effectiveness, we seek to investigate whether the social authority of a person delivering a health message arouses the motivation to reject that message—a pheno...
| Autores principales: | , , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
JMIR Publications
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8196361/ https://www.ncbi.nlm.nih.gov/pubmed/34047702 http://dx.doi.org/10.2196/25343 |