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The Effect of Product Image Dynamism on Purchase Intention for Online Aquatic Product Shopping: An EEG Study

PURPOSE: The normalization of epidemic prevention and control triggered a fierce scuffle in the e-commerce of fresh food, as well as for aquatic products online shopping. The main difficulty for consumers to buy fresh food online has always been information asymmetry. Previous study reported that th...

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Detalles Bibliográficos
Autores principales: Wang, Jiefeng, Wang, Ailian, Zhu, Lian, Wang, Haohan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Dove 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8214574/
https://www.ncbi.nlm.nih.gov/pubmed/34163265
http://dx.doi.org/10.2147/PRBM.S313742