Navigating cross-border institutional complexity: A review and assessment of multinational nonmarket strategy research

Multinational enterprises are deeply engaged in nonmarket strategy (NMS), including both corporate political activity (CPA) and strategic corporate social responsibility (SCSR). In this review, we document the multinational NMS research according to contributions’ theme, method, context, theory, and...

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Detalles Bibliográficos
Autores principales: Sun, Pei, Doh, Jonathan P., Rajwani, Tazeeb, Siegel, Donald
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Palgrave Macmillan UK 2021
Materias:
Review Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8215093/
https://www.ncbi.nlm.nih.gov/pubmed/34176993
http://dx.doi.org/10.1057/s41267-021-00438-x

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8215093/
https://www.ncbi.nlm.nih.gov/pubmed/34176993
http://dx.doi.org/10.1057/s41267-021-00438-x

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