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Navigating cross-border institutional complexity: A review and assessment of multinational nonmarket strategy research
Multinational enterprises are deeply engaged in nonmarket strategy (NMS), including both corporate political activity (CPA) and strategic corporate social responsibility (SCSR). In this review, we document the multinational NMS research according to contributions’ theme, method, context, theory, and...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Palgrave Macmillan UK
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8215093/ https://www.ncbi.nlm.nih.gov/pubmed/34176993 http://dx.doi.org/10.1057/s41267-021-00438-x |