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The implications of behavioural economics for pricing in a world of offer optimisation
The impact of the COVID-19 on the industry has highlighted once again the need to create new ways of addressing consumers that would be less reliant on historic data, and more adjusted to recent observations of consumer behaviour, real time experiments and competitive context. This article addresses...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Palgrave Macmillan UK
2021
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8218565/ http://dx.doi.org/10.1057/s41272-021-00348-5 |