Price Attractiveness and Price Complexity: Why People Prefer Level-Payment Loans

The improving sequence effect suggests that in choices between a rising earning and any other sequences, participants prefer the rising earning. Recent studies show that the improving sequence effect also exists in a loan context. As consumers have a strong preference for falling loan profiles, bank...

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Detalles Bibliográficos
Autores principales: Lu, Yang, Wang, Jian, Li, Chenyang, Huang, Haoya, Zhuang, Xintian
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8222506/
https://www.ncbi.nlm.nih.gov/pubmed/34177674
http://dx.doi.org/10.3389/fpsyg.2021.532696

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8222506/
https://www.ncbi.nlm.nih.gov/pubmed/34177674
http://dx.doi.org/10.3389/fpsyg.2021.532696

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