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Understanding consumer behavior in the multimedia context: incorporating gamification in VR-enhanced web system for tourism e-commerce
This study aims to investigate how gamification and virtual reality (VR)-enhanced web services can be integrated to influence consumer behavior in the context of tourism e-commerce. A gamified VR-enhanced tourism web system (VRTWS) was designed and developed for this investigation, while a research...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2021
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8223193/ https://www.ncbi.nlm.nih.gov/pubmed/34188604 http://dx.doi.org/10.1007/s11042-021-11149-8 |