How Social Norms Affect Consumer Intention to Purchase Certified Functional Foods: The Mediating Role of Perceived Effectiveness and Attitude

Certified functional foods (CFFs) are approved by relevant authorities because of demonstrable efficacy. However, social norms affect consumer perceptions regarding CFFs, and their attitudes toward CFFs remain unclear. Drawing on social influence theory, this study explored how social norms (i.e., d...

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Detalles Bibliográficos
Autores principales: Wang, Edward Shih-Tse, Chu, Yun-Hsuan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8223796/
https://www.ncbi.nlm.nih.gov/pubmed/34063761
http://dx.doi.org/10.3390/foods10061151

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8223796/
https://www.ncbi.nlm.nih.gov/pubmed/34063761
http://dx.doi.org/10.3390/foods10061151

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