Switching to Biobased Products – The Brand Owner Perspective

Brand owners can play a key role in enabling biobased products to penetrate mass markets and to influence consumer choices in relation to biobased products. The current paper explores the role that brand owners can play in supporting market uptake of biobased products and captures the perspectives o...

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Detalles Bibliográficos
Autores principales: Gaffey, James, McMahon, Helena, Marsh, Emily, Vos, John
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Mary Ann Liebert, Inc., publishers 2021
Materias:
Commentary
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8223878/
https://www.ncbi.nlm.nih.gov/pubmed/34177391
http://dx.doi.org/10.1089/ind.2021.29246.jga

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8223878/
https://www.ncbi.nlm.nih.gov/pubmed/34177391
http://dx.doi.org/10.1089/ind.2021.29246.jga

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