Cargando…
Big Boys Don’t Cry: Evaluations of Politicians Across Issue, Gender, and Emotion
Emotional appeals are powerful motivators of political action. Yet the gender of a politician and the existing stereotypes held by audiences complicate the determination of which type of emotional appeal is best suited for different issue areas. In what ways do politicians’ emotional appeals serve t...
| Autores principales: | , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2021
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8224991/ https://www.ncbi.nlm.nih.gov/pubmed/34188343 http://dx.doi.org/10.1007/s11109-021-09727-5 |