Cargando…
A Study on Improving Customer Value Based on the Effect of Word of Mouth
The overlapping effect originates from an extension of Mendel’s law in genetics, where one of the interactions between non-alleles is called additive effect. It is more applied in studies on overlapping brand niches in marketing today, with relatively few researches on continuous customer value crea...
| Autores principales: | , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2021
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8226167/ https://www.ncbi.nlm.nih.gov/pubmed/34177689 http://dx.doi.org/10.3389/fpsyg.2021.628665 |