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Food-based place branding as holistic place ecosystems: the case of Basque Gastronomic Ecosystem
Food and gastronomy are important features of the identity of cities, regions and countries, contributing therefore significantly to their branding. This contribution is possible through the multiactor value co-creation in the place. The aim of the article is to analyse the links between processes o...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Palgrave Macmillan UK
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8240609/ http://dx.doi.org/10.1057/s41254-021-00222-6 |