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Persuasive linguistic tricks in social media marketing communication—The memetic approach
The paper reports the results of a study into the use of linguistic cues defined as Persuasive Linguistic Tricks (PLT) in social media (SM) marketing communication. It was assumed that the content shared on Social Networking Sites (SNS) could be perceived as specific sets of meanings (memeplexes), w...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2021
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8248608/ https://www.ncbi.nlm.nih.gov/pubmed/34197549 http://dx.doi.org/10.1371/journal.pone.0253983 |