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Social norms, social identities and the COVID‐19 pandemic: Theory and recommendations

Sustained mass behaviour change is needed to tackle the COVID‐19 pandemic, but many of the required changes run contrary to existing social norms (e.g., physical closeness with in‐group members). This paper explains how social norms and social identities are critical to explaining and changing publi...

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Detalles Bibliográficos
Autores principales: Neville, Fergus G., Templeton, Anne, Smith, Joanne R., Louis, Winnifred R.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: John Wiley and Sons Inc. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8250129/
https://www.ncbi.nlm.nih.gov/pubmed/34230834
http://dx.doi.org/10.1111/spc3.12596