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Marketing the COVID-19 vaccine and the implications for public health
COVID-19 vaccines are new brands of consumer health technology being introduced to the market. Considering consumer behaviour approaches in this time of crisis, the risk of vaccine hesitancy, the call for more transparency and effective messaging to gain trust, and equitable distribution of this vac...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Elsevier Ltd.
2021
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8275479/ https://www.ncbi.nlm.nih.gov/pubmed/34281742 http://dx.doi.org/10.1016/j.vaccine.2021.07.015 |