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The role of customer experience in the effect of online flow state on customer loyalty
PURPOSE: The Internet revolution has radically changed the means of conducting business all over the world in the past few decades. The digital medium enables consumers worldwide to shop online through B2C e-commerce websites in a convenient manner. Online websites compete to provide a compelling an...
Autores principales: | , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8282012/ https://www.ncbi.nlm.nih.gov/pubmed/34264997 http://dx.doi.org/10.1371/journal.pone.0254685 |