Is Creative Description Always Effective in Purchase Intention? The Construal Level Theory as a Moderating Effect

Recent years has witnessed a rapid growth in online shopping. This paper draws from the construal level theory to examine the divergent effects of the creative text descriptions of products on consumers' purchase intention in an online context. It also investigates consumers' construal lev...

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Detalles Bibliográficos
Autores principales: Yao, Fei-Si, Shao, Jing-Bo, Zhang, He
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8287523/
https://www.ncbi.nlm.nih.gov/pubmed/34290637
http://dx.doi.org/10.3389/fpsyg.2021.619340

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8287523/
https://www.ncbi.nlm.nih.gov/pubmed/34290637
http://dx.doi.org/10.3389/fpsyg.2021.619340

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