Cargando…

Is Creative Description Always Effective in Purchase Intention? The Construal Level Theory as a Moderating Effect

Recent years has witnessed a rapid growth in online shopping. This paper draws from the construal level theory to examine the divergent effects of the creative text descriptions of products on consumers' purchase intention in an online context. It also investigates consumers' construal lev...

Descripción completa

Detalles Bibliográficos
Autores principales:	Yao, Fei-Si, Shao, Jing-Bo, Zhang, He
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2021
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8287523/ https://www.ncbi.nlm.nih.gov/pubmed/34290637 http://dx.doi.org/10.3389/fpsyg.2021.619340

Ejemplares similares

The Effect of Attribute Alignability on Product Purchase: The Moderating Role of Product Familiarity and Self-Construal
por: Zhang, Yong, et al.
Publicado: (2021)

Do Brand Competence and Warmth Always Influence Purchase Intention? The Moderating Role of Gender
por: Xue, Jianping, et al.
Publicado: (2020)

Linking Self-Construal to Creativity: The Role of Approach Motivation and Cognitive Flexibility
por: Shao, Yan, et al.
Publicado: (2018)

Investigating the Relationship Between Creativity and Entrepreneurial Intention: The Moderating Role of Creativity in the Theory of Planned Behavior
por: Shi, Yongchuan, et al.
Publicado: (2020)

Investigating the role of self-construal in the formation of entrepreneurial intentions
por: Zampetakis, Leonidas A., et al.
Publicado: (2015)

Do True and False Intentions Differ in Level of Abstraction? A Test of Construal Level Theory in Deception Contexts
por: Calderon, Sofia, et al.
Publicado: (2017)

The effect of blind box product uncertainty on consumers’ purchase intention: The mediating role of perceived value and the moderating role of purchase intention
por: Zhang, Yi, et al.
Publicado: (2022)

Transparent Windows on Food Packaging Do Not Always Capture Attention and Increase Purchase Intention
por: Ma, Xueer, et al.
Publicado: (2020)

Construal level and free will beliefs shape perceptions of actors' proximal and distal intent
por: Plaks, Jason E., et al.
Publicado: (2015)

The Effect of Contextual Mobile Advertising on Purchase Intention: The Moderating Role of Extroversion and Neuroticism
por: Wang, Yajuan, et al.
Publicado: (2022)

The effects of psychological distance on spontaneous justice inferences: A construal level theory perspective
por: Zhang, Qing, et al.
Publicado: (2022)

Gender Moderates the Influence of Self-Construal Priming on Fairness Considerations
por: Flinkenflogel, Nic, et al.
Publicado: (2017)

Effects of Mobile Text Advertising on Consumer Purchase Intention: A Moderated Mediation Analysis
por: Hongyan, Lin, et al.
Publicado: (2017)

The Impact of Mortality Salience on Purchase Intention and Creativity Evaluation on Products During COVID-19 Pandemic
por: Zu, Chong, et al.
Publicado: (2021)

Does Goal Conflict Necessarily Undermine Wellbeing? A Moderated Mediating Effect of Mixed Emotion and Construal Level
por: Sun, Wujun, et al.
Publicado: (2021)

Elucidating the Effect of Antecedents on Consumers’ Green Purchase Intention: An Extension of the Theory of Planned Behavior
por: Ruangkanjanases, Athapol, et al.
Publicado: (2020)

Understanding E-Commerce Consumers’ Repeat Purchase Intention: The Role of Trust Transfer and the Moderating Effect of Neuroticism
por: Jeon, Hyeon Gyu, et al.
Publicado: (2021)

Chinese consumers do not always respond to red: The influence of colors on perceived distance, spaciousness, and purchase intention of Chinese consumers
por: Zhao, Dan, et al.
Publicado: (2023)

The Roles of Mental Construal Level Theory in the Promotion of University Students' Pro-environmental Behaviors
por: Jia, Yanhui, et al.
Publicado: (2021)

Effect of Serendipity in an Encounter on Purchase Intention of Unexpected Products
por: Liang, Shichang, et al.
Publicado: (2022)

Moderated Mediation Mechanism to Determine the Effect of Gender Heterogeneity on Green Purchasing Intention: From the Perspective of Residents’ Values
por: Yang, Xianchuan, et al.
Publicado: (2022)

The Influence of Design Aesthetics on Consumers’ Purchase Intention Toward Cultural and Creative Products: Evidence From the Palace Museum in China
por: Li, Yang, et al.
Publicado: (2022)

The Relationship Between the Need to Belong and Nature Relatedness: The Moderating Role of Independent Self-Construal
por: Li, Liman Man Wai, et al.
Publicado: (2021)

Broadcasters’ Leadership Traits and Audiences’ Loyalty With the Moderating Role of Self-Construal: An Exploratory Study
por: Huang, Yidan, et al.
Publicado: (2021)

Distance-construal relationship: Mediating role of perceived control and moderating role of locus of control
por: Huang, Hui-dan, et al.
Publicado: (2023)

Boosting Creativity, but Only for Low Creative Connectivity: The Moderating Effect of Priming Stereotypically Inconsistent Information on Creativity
por: Wen, Fangfang, et al.
Publicado: (2019)

The Effect of Ostracism on Adults’ Materialism: The Roles of Security and Self-Construal
por: Feng, Jiaxi, et al.
Publicado: (2022)

Enhancing Consumer Online Purchase Intention Through Gamification in China: Perspective of Cognitive Evaluation Theory
por: Xu, Yan, et al.
Publicado: (2020)

Considering the Self in the Link Between Self-Esteem and Materialistic Values: The Moderating Role of Self-Construal
por: Zhang, Yan, et al.
Publicado: (2019)

Corrigendum: Broadcasters' Leadership Traits and Audiences' Loyalty With the Moderating Role of Self-Construal: An Exploratory Study
por: Huang, Yidan, et al.
Publicado: (2021)

Orderliness/Disorderliness Is Mentally Associated With Construal Level and Psychological Distance
por: Li, Kaiyun, et al.
Publicado: (2019)

Self-construal priming modulates sonic seasoning
por: Xu, Jingxian, et al.
Publicado: (2023)

I'll Follow the Minority: The Effects of Sales Level on Purchase Intention of Self-expressive Products
por: Wan, Xiaoyu, et al.
Publicado: (2018)

Social Creativity and Entrepreneurial Intentions of College Students: Mediated by Career Adaptability and Moderated by Parental Entrepreneurial Background
por: Zhang, Libing, et al.
Publicado: (2022)

Are narcissists always bad apples? The relationship between employee narcissism and creative deviance
por: Zhang, Kaixin, et al.
Publicado: (2022)

Integrating Social Presence With Social Learning to Promote Purchase Intention: Based on Social Cognitive Theory
por: Li, Miao, et al.
Publicado: (2022)

Exploring the mechanism of consumer purchase intention in a traditional culture based on the theory of planned behavior
por: Zong, Zupan, et al.
Publicado: (2023)

Effect of Product Presentation Videos on Consumers' Purchase Intention: The Role of Perceived Diagnosticity, Mental Imagery, and Product Rating
por: Cheng, Zhendong, et al.
Publicado: (2022)

Synergistic Effect Between Online Broadcast Media and Interactive Media on Purchase Intention
por: Gao, Yin, et al.
Publicado: (2021)

Effect of Space Order on Impulse Buying: Moderated by Self-Construal
por: Shi, Yi, et al.
Publicado: (2023)

Cannot write session to /tmp/vufind_sessions/sess_ftep74gknddmds7a6nna6ihk2j