The Impact of Emotional Labor on User Stickiness in the Context of Livestreaming Service—Evidence From China

Improving the user stickiness becomes increasingly valued, due to the severe user churn of livestreaming services. Previous studies pay much attention to the influencing factors of technology on user stickiness, ignoring the emotional factors. This study examined the impact of the emotional labor of...

Descripción completa

Detalles Bibliográficos
Autores principales: Shi, Yunxia, Ma, Chunhao, Zhu, Yuxin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8295726/
https://www.ncbi.nlm.nih.gov/pubmed/34305759
http://dx.doi.org/10.3389/fpsyg.2021.698510

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8295726/
https://www.ncbi.nlm.nih.gov/pubmed/34305759
http://dx.doi.org/10.3389/fpsyg.2021.698510

Ejemplares similares