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The Impact of Emotional Labor on User Stickiness in the Context of Livestreaming Service—Evidence From China
Improving the user stickiness becomes increasingly valued, due to the severe user churn of livestreaming services. Previous studies pay much attention to the influencing factors of technology on user stickiness, ignoring the emotional factors. This study examined the impact of the emotional labor of...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8295726/ https://www.ncbi.nlm.nih.gov/pubmed/34305759 http://dx.doi.org/10.3389/fpsyg.2021.698510 |