Customers’ Experiences of Compassion and Brand Attitude: Evidence From Low-Cost Carriers

The purpose of this study is to examine the effect of compassion experienced by low-cost carriers customers on their brand attitudes. Specifically, this study aims to unbox the mechanisms through how the customers’ experiences of compassion influence the formation of positive brand attitudes. Using...

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Detalles Bibliográficos
Autores principales: Ko, Sung-Hoon, Choi, Yongjun, Kim, Jongsung
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8295752/
https://www.ncbi.nlm.nih.gov/pubmed/34305745
http://dx.doi.org/10.3389/fpsyg.2021.687155

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8295752/
https://www.ncbi.nlm.nih.gov/pubmed/34305745
http://dx.doi.org/10.3389/fpsyg.2021.687155

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