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Customers’ Experiences of Compassion and Brand Attitude: Evidence From Low-Cost Carriers
The purpose of this study is to examine the effect of compassion experienced by low-cost carriers customers on their brand attitudes. Specifically, this study aims to unbox the mechanisms through how the customers’ experiences of compassion influence the formation of positive brand attitudes. Using...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8295752/ https://www.ncbi.nlm.nih.gov/pubmed/34305745 http://dx.doi.org/10.3389/fpsyg.2021.687155 |