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Using Social Media to Preserve Consumers’ Awareness on Food Identity in Times of Crisis: The Case of Bakeries

Departing from the understanding of food tourism in urban environments, this research analyses the brand engagement of bakeries during the COVID-19 lockdown period, and the first stages of the de-escalation process. A mixed-methods study is designed to analyze the case of six selected bakeries in Ca...

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Detalles Bibliográficos
Autores principales: Fusté-Forné, Francesc, Filimon, Nela
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8295994/
https://www.ncbi.nlm.nih.gov/pubmed/34207806
http://dx.doi.org/10.3390/ijerph18126251