Public Response on Social Media to a Social Marketing Campaign for Influencing Attitudes towards Boating Safety

The purpose of this research paper is to assess the response on Facebook to a social marketing campaign for recreational boating safety. The campaign ran for the 2018 and 2019 boating seasons in British Columbia, Canada. Messages related to boating safety were delivered in multi-media formats, inclu...

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Detalles Bibliográficos
Autores principales: Smith, Jennifer, Clemens, Tessa, Macpherson, Alison, Pike, Ian
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8296422/
https://www.ncbi.nlm.nih.gov/pubmed/34208734
http://dx.doi.org/10.3390/ijerph18126504

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8296422/
https://www.ncbi.nlm.nih.gov/pubmed/34208734
http://dx.doi.org/10.3390/ijerph18126504

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