Cargando…
Public Response on Social Media to a Social Marketing Campaign for Influencing Attitudes towards Boating Safety
The purpose of this research paper is to assess the response on Facebook to a social marketing campaign for recreational boating safety. The campaign ran for the 2018 and 2019 boating seasons in British Columbia, Canada. Messages related to boating safety were delivered in multi-media formats, inclu...
| Autores principales: | , , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2021
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8296422/ https://www.ncbi.nlm.nih.gov/pubmed/34208734 http://dx.doi.org/10.3390/ijerph18126504 |