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Effect of Message Approach and Image Size on Pictorial Health Warning Effectiveness on Cigarette Pack in Indonesia: A Mixed Factorial Experiment

Background: Cigarette consumption remains high and increasing in Indonesia. The government implemented a pictorial health warnings requirement of 40% cover of the pack (front and back) using fear appeal messages. Objective: Our study aims to assess the effectiveness of cigarette pictorial health war...

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Detalles Bibliográficos
Autores principales: Yuliati, Reny, Sarwono, Billy Koernianti, Ahsan, Abdillah, Wibhisono, I Gusti Lanang Agung Kharisma, Kusuma, Dian
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8297246/
https://www.ncbi.nlm.nih.gov/pubmed/34202414
http://dx.doi.org/10.3390/ijerph18136854