Cargando…

Understanding Risk Perception toward Food Safety in Street Food: The Relationships among Service Quality, Values, and Repurchase Intention

This paper aims to identify service quality dimensions of street food that have an impact on utilitarian and hedonic values and to determine the effect of utilitarian and hedonic values on repurchase intention. It also examines the moderating effect of risk perception toward street food safety on th...

Descripción completa

Detalles Bibliográficos
Autores principales: Seo, Kyung Hwa, Lee, Jee Hye
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8297265/
https://www.ncbi.nlm.nih.gov/pubmed/34202074
http://dx.doi.org/10.3390/ijerph18136826
_version_ 1783725819937423360
author Seo, Kyung Hwa
Lee, Jee Hye
author_facet Seo, Kyung Hwa
Lee, Jee Hye
author_sort Seo, Kyung Hwa
collection PubMed
description This paper aims to identify service quality dimensions of street food that have an impact on utilitarian and hedonic values and to determine the effect of utilitarian and hedonic values on repurchase intention. It also examines the moderating effect of risk perception toward street food safety on the relationship between service quality and perceived value. An Internet survey was performed in Korea with 285 respondents. The results confirmed that the five dimensions of street food’s service quality—food quality, employee service, physical environment, price, and rapidity of service—had positive impacts on utilitarian and hedonic values. All perceived value (utilitarian, hedonic) has an impact on repurchase intention. Finally, the food quality of street food showed a stronger influence on utilitarian value among the low-risk perception group than the high-risk perception group depending on the consumers’ level of awareness of food safety. This provides new insights for marketing strategies to attract domestic/foreign consumers to street food vendors and for creating a new food culture by emphasizing important domains of service quality, the relation of quality to consumer values, and risk perception toward food safety in street food.
format Online
Article
Text
id pubmed-8297265
institution National Center for Biotechnology Information
language English
publishDate 2021
publisher MDPI
record_format MEDLINE/PubMed
spelling pubmed-82972652021-07-23 Understanding Risk Perception toward Food Safety in Street Food: The Relationships among Service Quality, Values, and Repurchase Intention Seo, Kyung Hwa Lee, Jee Hye Int J Environ Res Public Health Article This paper aims to identify service quality dimensions of street food that have an impact on utilitarian and hedonic values and to determine the effect of utilitarian and hedonic values on repurchase intention. It also examines the moderating effect of risk perception toward street food safety on the relationship between service quality and perceived value. An Internet survey was performed in Korea with 285 respondents. The results confirmed that the five dimensions of street food’s service quality—food quality, employee service, physical environment, price, and rapidity of service—had positive impacts on utilitarian and hedonic values. All perceived value (utilitarian, hedonic) has an impact on repurchase intention. Finally, the food quality of street food showed a stronger influence on utilitarian value among the low-risk perception group than the high-risk perception group depending on the consumers’ level of awareness of food safety. This provides new insights for marketing strategies to attract domestic/foreign consumers to street food vendors and for creating a new food culture by emphasizing important domains of service quality, the relation of quality to consumer values, and risk perception toward food safety in street food. MDPI 2021-06-25 /pmc/articles/PMC8297265/ /pubmed/34202074 http://dx.doi.org/10.3390/ijerph18136826 Text en © 2021 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Seo, Kyung Hwa
Lee, Jee Hye
Understanding Risk Perception toward Food Safety in Street Food: The Relationships among Service Quality, Values, and Repurchase Intention
title Understanding Risk Perception toward Food Safety in Street Food: The Relationships among Service Quality, Values, and Repurchase Intention
title_full Understanding Risk Perception toward Food Safety in Street Food: The Relationships among Service Quality, Values, and Repurchase Intention
title_fullStr Understanding Risk Perception toward Food Safety in Street Food: The Relationships among Service Quality, Values, and Repurchase Intention
title_full_unstemmed Understanding Risk Perception toward Food Safety in Street Food: The Relationships among Service Quality, Values, and Repurchase Intention
title_short Understanding Risk Perception toward Food Safety in Street Food: The Relationships among Service Quality, Values, and Repurchase Intention
title_sort understanding risk perception toward food safety in street food: the relationships among service quality, values, and repurchase intention
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8297265/
https://www.ncbi.nlm.nih.gov/pubmed/34202074
http://dx.doi.org/10.3390/ijerph18136826
work_keys_str_mv AT seokyunghwa understandingriskperceptiontowardfoodsafetyinstreetfoodtherelationshipsamongservicequalityvaluesandrepurchaseintention
AT leejeehye understandingriskperceptiontowardfoodsafetyinstreetfoodtherelationshipsamongservicequalityvaluesandrepurchaseintention